Challenge:

Medis asked us to introduce Rosacta—a natural product that supports joint mobility. The key challenge was to communicate a complex benefit: the power of nature combined with science to deliver effortless movement. We needed to appeal both to people actively struggling with joint discomfort and those who simply want to maintain their freedom of movement. The slogan, Moč narave za lahkotnost gibanja (The power of nature for effortless movement), had to feel credible, relatable, and motivating without sounding clinical or boring.

Our idea:

Movement is life’s simplest pleasure—and it should never feel like a chore. We positioned Rosacta as the natural ally that empowers everyone to move freely and lightly. To capture this, we focused on the joyful, everyday moments that are often taken for granted. To strengthen brand recognition, we combined these everyday situations with an animated brand character, cheerfully embodying the product’s promise of natural power and lightness—helping viewers connect emotionally with Rosacta’s benefits.

Creative execution:

We created a visually uplifting TV spot filled with light, warm colors, and natural imagery—close-up movements. The blend of live action and animation creates a dynamic, engaging storytelling experience. The slogan Moč narave za lahkotnost gibanja emphasize the connection with nature. The result is a simple, elegant, and positive message that positions Rosacta as the trusted companion for those who want to keep moving easily, naturally, and happily.