Challenge:

Promote a special offer: free home insurance with the purchase of Nexe roof tiles.
The goal was to communicate this benefit in a way that cuts through the traditionally dry world of construction materials — making it relatable, memorable, and entertaining for homeowners.

Our idea:

“Cover your roof — and everything beneath it.”
We leaned into everyday mishaps and the emotional value of feeling secure at home. With a humorous tone and the help of a popular comic actor, we turned the idea of buying roof tiles into something much bigger — an investment in peace of mind.

Creative execution:

In the TV spot, beloved Croatian actor Hrvoje Kečkeš plays a relatable husband navigating the everyday family life. As his wife keeps every corner of the home, he shrugs and smiles: “She keeps every corner of the house. I made sure the roof is covered.” The punchline comes with the reveal of the offer. The spot ran as part of a 360° rollout, with creative assets adapted for TV, social, print, and retail.

Why Does It Work?

Because it turns a rational benefit into an emotional reassurance.

Everyone can relate to domestic issues, and the feeling of wanting to keep it all under control. The humour disarms, the offer convinces, and the message sticks: you take care of the inside. Nexe takes care of the top.