Challenge:

Communicate the tangible benefits of the e-Škole project: a nationwide digital transformation initiative bringing modern educational technology and digital literacy to Croatian schools.

Our idea:

“When technology meets teaching, learning transforms.”

We wanted to move beyond abstract benefits and showcase the real-life impact of e-Škole — by focusing on the classroom, the students, and the teachers whose work has been elevated by digital tools, resources, and training.

Creative execution:

In a resonant 20-second spot, we see a variety of Croatian schools transformed by digital infrastructure. Teachers use smartboards and tablets. Students explore subjects through interactive digital content.

Bright, dynamic visuals illustrate how education becomes more engaging and effective with the right tools, empowered teachers and inspired students.

Why Does It Work?

By putting people at the center of technology, we turn a national digital infrastructure project into something every viewer can feel proud of and benefit from. 0From chalk to cloud — e-Škole are building a smarter future, one classroom at a time