Challenge:

Position Podravka’s grill line as the essential companion to every barbecue—not just through taste and quality, but with a witty and emotional narrative that brings people together around fire and food. The goal was to create a campaign that highlights the products while capturing the true spirit of grilling: togetherness, laughter, and mouthwatering moments that last.

Our Idea:

“Here’s the crew for the best BBQ!”
We drew inspiration from the double meanings and playful phrases you hear at every BBQ. With laid-back humor and relatable characters, we showed that grilling isn’t just a meal—it’s a social ritual.

Creative Execution:

The spot features a group of friends gathering for a barbecue. Their dialogue is full of humor and double entendres, paired with dynamic editing and irresistible shots of perfectly grilled meat.

Everything comes together in the final line:
“ Here’s the crew for the best BBQ!”

What makes this idea successful?We tapped into the language and energy everyone associates with real-life BBQs—banter, good vibes, and bold flavors. Humor and visual appeal create instant recognition, while the products seamlessly take the spotlight as the heroes of the grill. The campaign invites the audience to experience the unbeatable atmosphere and quality that Podravka brings to every cookout. A touch of wit, a cool message, and a great logo—that’s the winning recipe.