Challenge:

Mark the 100th anniversary of Dilj — one of Croatia’s oldest brick factories — in a way that celebrates heritage, craftsmanship, and enduring quality, while making it relevant to today’s home-builders and renovators.

Our idea:

“Built to last. Proven for a century.”

We leaned into the timelessness of brick — both as a building material and a symbol of resilience. Through evocative storytelling, we connected past and present, showing that while tools and tastes may change, true quality endures.

Creative execution:

A poetic, documentary-style video spot opens with archival images and transitions to modern builds using Dilj bricks. Voiceover narrates a simple but powerful message — homes, memories, and legacies are built one brick at a time.

Visuals blend factory heritage with real Croatian families living in homes built with Dilj. The final message is as grounded as the product:

“100 years. And still going strong.”

Why Does It Work?

Because it elevates a functional product into a legacy brand. The story inspires trust, connecting generations through solid, unchanging quality. It makes builders feel they’re part of something bigger — building not just walls, but a future with strong foundations.