Client:

Ministry of the Interior of the Republic of Croatia — Sector for Crisis Preparedness and Response (SROK)

Challenge:

How do we raise awareness about the risks of disasters like wildfires and epidemics, without causing fear or confusion, especially for the youngest?

The key objective: educate the public about effective preparedness and response in a way that empowers, informs, and stays memorable.

Our idea:

“Prepared. Protected. Resilient.”

Instead of dramatic scare tactics, we created a series of animated educational videos that use a clear, calm tone and friendly visual language to communicate critical safety messages. Each film focuses on one type of potential emergency, guiding viewers through simple steps they can take before, during, and after a crisis.

Creative execution:

We produced a series of animated educational films for TV, web, and social media, each tailored to a specific risk scenario. Using soft illustration styles, warm color palettes, and calm, confident narration, we made the information feel trustworthy and accessible.

Scenarios include information on how to prevent the spread of fire, when and how to evacuate, and the importance of early containment; epidemic: recognizing symptoms, practicing good hygiene, and how responsible behavior helps protect others. The format is modular and suitable for schools, government institutions, and public awareness campaigns.

Why Does It Work?

Because prevention begins with understanding. By presenting clear, non-alarming instructions through engaging visuals, we help viewers feel confident and ready. The films create an emotional shift—from fear to readiness—and promote a collective sense of responsibility and community safety. It’s not about reacting after the fact, but acting ahead of time.