Challenge:

Reinforce Podravka pâté as a high-quality, irresistibly tasty choice — not just a quick snack, but a savory experience worth savoring to the last bite.

Our idea:

“So good, you’ll spread both sides.”

We leaned into the emotional and sensory power of irresistible food. With a light, playful insight — when something tastes this good, one side of the bread just isn’t enough — we turned a simple habit into a strong product claim.

Creative execution:

The TV spot focuses on luscious close-ups of spreading Podravka pâté: rich texture, creamy smoothness, and satisfied reactions. The voiceover delivers a memorable line — “It’s so good, we spread both sides.” It’s a wink to real-life behavior, wrapped in appetite appeal. The tone is warm, tempting, and proudly Podravka.

Why does it work?

Because it taps into a real insight and amplifies it with charm. The spot celebrates taste through visuals that make you crave it instantly. Simple, relatable, and appetizing — just like the product.