Client:

Medis – Waya

Challenge:

Raise awareness and educate consumers about the benefits of Waya probiotics in a relatable and memorable way. The goal was to talk about digestive issues—often considered awkward—with a light, humorous, and visually distinctive approach.

Our Idea:

“The right way to balance digestion.”

We created a fun and clever animated story starring a character everyone recognizes—but no one expects to act: a toilet sign figure. This quirky icon takes center stage to show how out-of-control digestion impacts daily life, until Waya brings relief and regularity.

Creative Execution:

A cool, animated male toilet figure becomes our main character, sharing his not-so-private struggles: constant foot traffic, doors swinging nonstop, and his obvious fatigue. The story quickly transitions to show how Waya restores balance to our poor restroom hero.

A catchy tone and rhythm reinforce the benefit, ending with the clear campaign message:

“The right way to balanced digestion.”

Why Does It Work?

Because it makes an uncomfortable topic approachable, funny, and human. The unexpected character grabs attention, while the message is simple, strong, and memorable.